JUSTIN BIEBER AND OZZY OSBOURNE: DOUBLE FOR TRADE JOINS THE BEST BUY

It seems that the American fans will watch Justin Bieber - perhaps the first time - the famous American event, "Super Bowl", along with their parents. During the intervals between games, as well as excerpts from the film "Never Say Never", another novelty awaits them: a commercial Bieber and Ozzy Osbourne for the Best Buy store. The world is about to see one of the joints strangest that ever was: the biggest teen sensation of the moment, Justin Bieber, with one of rock's most respected singers in the world, Ozzy Osbourne. All for a commercial U.S. network, Best Buy. The achievement will appear in a commercial for American TV sports event, the Super Bowl. Justin Bieber is the biggest star the world outside, but that's not why he is on the spotlight, "says chief marketing officer, Drew Panayiotou. "It is symbolically important for any new message." The company's goal is to develop an Internet technology expert for the sales of their products. With an ad on TV and Justin Bieber, the 16 year old with nearly 20 million followers on Facebook and Twitter's 7 million, is a good strategy to consider. Those responsible for the commercial did not want to talk to the tabloid USA Today about the 30-second commercial with the two stars and different generations, only revealed that it was taped at Universal Studios earlier this month. Besides the commercial, which is scheduled to appear in the third quarter of the game, Best Buy announced that more advertisements Bieber will be released during 2011. "Very rarely do you get a great brand to evolve into something else," says Panayiotou. "We want to take this brand to a different place." While the company does not disclose the amount paid to the singer, a specialist risk that the amount paid for Justin to do the commercial was less than 1 million. Justin Bieber is very beautiful, "says Noreen Jenney Laffey, president of Celebrity Endorsement Network. "It is obvious that the business will receive attention." Another expert does not see the strategy working, "If the Best Buy wants to be known for its information technology services, it is difficult for me to see Justin Bieber combining with it," says Martin Lindstrom. "One of the strangest relationship I've ever seen in a long time."